چکیده:
This paper aims to probe international tourists' intention to revisit Iran using survey research method. Asian and European tourists constitute the research's statistical population. The data needed were collected from 200 respondents chosen on the basis of convenience sampling method. The data analysis revealed no difference between tourists’ economic-social attributes and their propensity to revisit Iran among the both groups of the respondents. However, the data indicated that the quality of services and facilities particularly transportation and accommodation have an important impact on stimulating the respondents to revisit Iran. Contrary to prevailing belief, the data did not find any significant relationship between some Islamic codes, i.e. hijab etc., and the tendency to revisit Iran. Nevertheless, such variables as the respondents' pre-knowledge and Iranians’ hospitality significantly affect the respondents' intention to visit Iran in the future. The research concluded that improving the quality of services and conducting proper propaganda, via using globally used popular media, to enhance tourists' image of the country simultaneously should be at the top of any attempt to develop the country's tourism industry.
خلاصه ماشینی:
"Foreign visitors, motivation, revisiting destination, mental image Introduction Although after the Second World War processes like development of the urbanization, shorter working hours, ever-increasing development of roads and Transportation Systems, the promotion of public culture and reformation of Rules and Regulations, have greatly evolved tourism Industry and has made it a global phenomenon (Lanquar, 1381: 10), the issue of tourist attraction and creating motivation for revisiting still remain the main concern of tourism research and policy-making in many countries worldwide; consequently considering this issue as necessary to retain tourism industry (Kozak and Remington, 2000, Patrick, 2002).
Table (5): Correlation between Historical-archaeological attractions’ role in attracting Tourists and willingness to revisit (Chi-square) (رجوع شود به تصویر صفحه) Hypothesis 5: There is a significant correlation between desirable services to tourists (people’s attitude towards tourists, quality of accommodations, proficiency of tour guides, transportation quality…) and their propensity to revisit.
Table (7): T test according to tourists’ nationalities (رجوع شود به تصویر صفحه) Conclusion The research aimed at investigating factors affecting foreign tourists’ propensity to revisit Iran, concentrating on two groups of Asian and European tourists."